Solutions Compass About Crossroads Consultants

Crossroads is considered a boutique business and management consulting firm, with an emphasis in developing four skill sets in their clients. They are:
  1. Planning
  2. Organizing
  3. Directing (or leading)
  4. Controlling
These four skill sets are then applied to the three major functional areas of every business:
  1. Finance and Accounting
  2. Operations
  3. Sales and Marketing

Crossroads Consultants has years of successful experience in meeting the management needs of business owners and professionals. We have played various roles in working with clients, such as a facilitator for management meetings, advisor to a team of managers or a coach to an executive or business owner.

Our methods are client based as well. Some clients have attended a workshop or facilitated planning sessions; others have required various tools to help them to develop the systems they need to become more productive. We strive to provide the most appropriate tools and processes that we can to help our clients to gain the greatest return on their investment in their future.

Because we specialize in the management skills area, we are able to assist in almost every industry and functional discipline. The principles that are used in developing management skills are quite effective, no matter to which function or industry they are being applied.

Our industry experience does include:
  • Construction Companies
  • Engineering
  • Financial Institutions
  • Manufacturing
  • Medical
  • Non-Profit
  • Public Administration
  • Retail stores in Several Areas
  • Technology
  • Utility Companies

 The Principals

Stan Broesder
Stan Broesder

The founder and driving force behind Crossroads Consultants, Stan has achieved success in the business world for over 25 years. With his extensive experience in management and business ownership, he has witnessed both failure and success, and understands the thoughts and emotions of business owners who are struggling to reach their goals.

Stan has worked in various management positions. As a consultant, Stan has a keen sense of what is going on in an organization and the struggles and issues that owners and manager are facing. Since he has the experience of walking the walk in many situations that his clients face every day, his words of encouragement and instruction are effective in getting to the heart of the issue.


Additional facts about Stan:
  • Master’s degree in Business Administration from Crummer Graduate School of Business
  • Adjunct Professor in a business college for four years, in central Florida
  • Trained in behavior assessments and Interests, Attitudes, and Values assessments
  • Certified as an Innovation Consultant
  • Specialized training in Coaching
  • Co-Founder of the Catawba Valley Real Estate Investors Association in 2002
  • Spent 18 months consulting firms in New Orleans, LA after Katrina
  • Active in Chamber of Commerce in Central Florida
  • Current member of Chamber of Commerce in Lincolnton, NC
  • Current member of Home Builders Association of Catawba County, NC
  • Director of the BNI Hickory area for the Western NC Region
  • Past founding President of the Foothills Referral Network Chapter of BNI in Hickory, NC
  • Married to his college sweetheart, and has two grown children
  • Currently attends Providence Church in Denver, NC.

 The Crossroads Philosophy

The company was started so small business owners and professionals could receive not only advice but also hands on help in growing their businesses, as well as developing their own personal growth. We see ourselves as a catalyst for change in the life of the business professional and owner and the businesses in which they are involved.

We rely on our wide network of professional resources to support particular areas and disciplines that are needed to successfully meet the needs of any client no matter what industry they serve.

We cannot ignore the impact that the owner’s personal life has on the business and the business on their personal life. It is at this crossroad that we excel. Over the years we have helped business owners to make the journey from where they are to where they would rather be in their personal life, as well as in their business. Walking along side of the business owner or business professional to help them map out a plan to reach their goals is what we do. But a road map alone is not enough. You must have the skills to implement the plan and to adapt to the changing world in which we live. To succeed in your professional life, but fail in your personal life, is not success. True success is the journey on your path to reaching your goals.

It should be understood that we hold to a Biblical worldview, which means there are many excellent principles of business and life found in the Bible that can and should be applied to anyone. A better understanding of those principles and how they affect your business and life can make a major difference between success and true significance in this world. Everyone has the right and the opportunity in this country to make their dreams come true, to be as successful as they want to be without regret, if they will build their dreams on solid foundations and Biblical principles.